That does depend on who is making those memes. The bad faith propaganda meant to further divide the population targets all sides of all issues and it’s another very divisive issue. Any time I see someone making what should be a good point but in a way that will instead increase resistance, I suspect that’s what’s going on. It’s not a certain way to determine if that’s happening; anyone who has read How to Win Friends and Influence People knows that our instincts about persuasion are bad even before any bad faith is involved.